Experience Freelance Senior Creative/Creative Director, Havas, June 2026 Platform thinking, storytelling and campaign expression across film, OOH and social for the global Peroni pitch.
Freelance Senior Creative/Creative Director, Button, May 2026 PR-first ideas for a global luxury wine brand across experiential, publishing and social.
Freelance Senior Creative, Numan Health, November 2025 Art & copy direction with Laurie Lee for a New Year GLP-1 campaign, introducing a more insight led and visually distinctive approach within a highly functional, science-led category.
Freelance Associate Creative Director, Publicis La Maison, July 2025 - ongoing Originating and shaping narrative territories, creative platforms and pitch thinking across a portfolio of luxury brands including Bvlgari, TAG Heuer, Maison Francis Kurkdjian, McLaren and Aston Martin. Working at pace across multiple briefs, helping uncover distinctive points of view and early-stage creative directions.
Associate Creative Director, Publicis Luxe, Publicis Et Nous, September 2024 - 2025 Originating and shaping narrative direction and creative platforms across a portfolio of luxury brands, including an empowering 360documentary initiative for Lancôme, a new platform for Helena Rubinstein, as well as projects for Armani Beauty, YSL Beauté, Audemars Piguet, Hermes, and a pitch win for Bucherer.
Senior Creative, Anomaly, January 2022-July 2024 Originated and shaped the development of a new global creative platform for Bvlgari at a point of brand fatigue, re-establishing narrative depth through cinematic storytelling (“Magnificence Never Ends”) across a suite of 360 campaigns. Before that, reframed Pandora’s global Valentine’s narrative, moving the brand away from cliché towards a more emotionally resonant and culturally relevant expression of love with “Love makes no sense... Unless you’re in Love” Of note: Johnnie Walker luxury activation project, Expedia, Dove 20th anniversary AI pledge.
Associate Creative Director/CD, ODD, May 2021 - December 2021 (Mat Cover) Partnered with CD Hannah Vere and led art & copy direction for Tesco F&F, developing the "Vogue Effect" platform and overseeing two seasons of integrated campaign work across film, OOH, retail and social.
Freelance Creative Director/Senior Creative, Fate Vs FutureJanuary 2018-April 2021 Led art direction and creative development alongside award-winning ECD Jon Kallus for WeWork USA and Vita Mojo.
Freelance Senior Creative, Something Inc. Jan 2019 - April 2019 Copy and art direction for EML's new platform "Be Your Own Icon" across activation, experiential, social, culture-first, PR-First, publishing and TV formats. Additionally, an experiential brief for Johnnie Walker.
Freelance Creative Director/Senior Copywriter 2018-2021 Developed integrated campaigns spanning sustainability, fashion, beauty and social impact, including Zalando's "Small Steps Big Impact" platform, Tally Weijl's "Own It", and the DCA-winning "Gurls Out Loud" campaign.
VaynerMedia, Senior Copywriter, October 2016-November 2017 Getting under the skin of Social with Chris Rush on video campaigns for Stella Artois, Amazon Prime, J&J and TopShop.
Freelance Senior Art Director, Creative Lead, VCCP, April 2015- September 2015 Leading art direction for editorial platform “The Locals” (Barrett London) with Tom Juneau; ASOS's first European OOH campaign.
Freelance Creative Lead/Senior Art Director 2014-16 Brought back a heap of attitude to GHD with two global integrated campaigns for the House, now Crispin Porter Bogusky; ASOS’s first European poster campaign at VCCP and a pitch winning campaign for IKEA at LIDA/M&C with Vaughan Townsend. For Pulse Films, I found and nurtured young, unrepresented directors from the world of TV, documentary and promos. Projects include an editorial platform for the Arts Council; documentary shorts series for Y&R/Virgin Atlantic and a self-initiated film platform that dared to only make films that pass the Bechdel test.
BBH London, Art Director & Copywriter, 2007-13 Learned BBH rigour and craft from the great and the good at BBH across multiple 360 campaigns, including the award winning “Phone Call” campaign for the Missing People charity and the SOS app for ASOS where we turned the walk of shame into the walk of pride. Starting out in branded entertainment, I worked on an ambitious transmedia film project for LG with Mark Boyd/RSA. I also worked with Michael Jacovides on the ground breaking “Art of the Trench” for Burberry. Other brands include: Barclays, BA, Guardian, National Theatre, Barnardo’s, Baileys, Google and ITV.
Other Projects
London Unplugged, Portmanteau Feature Film, Development/Associate Producer, 2016-2019
Development and producing role on a sprawling micro-budget portmanteau film about London that hit the big screen in January 2019.
Education History at University College London (2:1). Various and ongoing courses at the Prince’s Drawing School. D&AD short courses in Art Direction and Copywriting. NFTS Script Development & Pitching Drama (short course).
Interests I’m a cinephile, theatre frequenter and art hound. Currently writing a screenplay that began life at the NFTS under Peter Ansorge as well as embracing the camera lens with the LCN photography development programme.
Awards and Achievements 2021 DCA award “Gurls out Loud” 2019 Nominated for Freelancer of the year (YunoJuno) 2016 Shortlisted for RA Summer Show (Photography) 2016 BJP Portrait of Britain- Art Director, Photographer: Dylan Collard 2015 Group show, Photography, Chelsea Arts Club 2014 Ad of the Day, GHD “Aura” (The Drum)
2013 Shortlisted, RA Summer Show (Drawing & Photography)
2013 Shortlisted, The John Webster Award for Best New Creative Team 2012 Pick of the day and Pick of the Week for Missing People (Campaign) 2012 Editor’s Pick, Missing People Campaign (Creativity Online)
2012 Kinsale Silver, Missing People “Phone Call” spot
2012 Shortlisted for the RA Summer Show (Photography)
Press Campaign Magazine + Ad of the Day, Pick of the Week, Fast Company, The Drum, AdAge, Creativity Online, Drum + Ad of the Day, Shots, Little Black Book, David Reviews, The Evening Standard, The Guardian, The Times