Experience Associate Creative Director, Publicis Luxe, La Maison, Et Nous, September 2024 Brought in to bring depth, meaning and storytelling to a stable of luxury brands including an empowering 360 documentary initiative for Lancome, a new platform for Helena Rubinstein, as well as projects for Armani, Audemars Piguet, Hermes, Maison Francis Kurkdjian, Bulgari, Tag Hauer and a pitch win for Bucherer.
Senior Creative, Anomaly, January 2022-July 2024 Reinvigorated Bvlgari with a new global platform for Bulgari “Magnificence never ends,” and a suite of cinematic 360 campaigns for “Serpenti - Infinite Tales”; “Diva’s Dream” and “BZero1 - New Beginnings.” Before that, I brought depth and emotion to Pandora with “Love makes no sense unless you’re in love” for Valentine’s Day. Of note: Johnnie Walker luxury activation project, Expedia, Dove 20th anniversary AI pledge.
Freelance Creative Director/Writer/Brand Consultant, 2018-2021 ”The Vogue Effect” for Tesco F&F (0dd); “Small steps. Big Impact'' Zalando (Sunshine); “Own It” for Tally Weijl (Vice/Virtue); “Be your own Icon” Elite Model Look (Something Inc); “Gurls Out Loud” for the IWL charity (Zinc). Additionally, led the art direction with ECD Jon Kallus, for WeWork USA and Vita Mojo ( Fate V Future).
VaynerMedia, Senior Copywriter, October 2016-November 2017 Getting under the skin of Social with Chris Rush on video campaigns for Stella Artois, Amazon Prime, J&J and TopShop.
Freelance Creative Lead/Senior Art Director 2014-16 Brought back a heap of attitude to GHD with two global integrated campaigns for the House, now Crispin Porter Bogusky; ASOS’s first European poster campaign at VCCP and a pitch winning campaign for IKEA at LIDA/M&C with Vaughan Townsend. For Pulse Films, I found and nurtured young, unrepresented directors from the world of TV, documentary and promos. Projects include an editorial platform for the Arts Council; documentary shorts series for Y&R/Virgin Atlantic and a self-initiated film platform that dared to only make films that pass the Bechdel test.
BBH London, Art Director & Copywriter, 2007-13 Learned BBH rigour and craft from the great and the good at BBH across multiple 360 campaigns, including the award winning “Phone Call” campaign for the Missing People charity and the SOS app for ASOS where we turned the walk of shame into the walk of pride. Starting out in branded entertainment, I worked on an ambitious transmedia film project for LG with Mark Boyd/RSA. I also worked with Michael Jacovides on the ground breaking “Art of the Trench” for Burberry. Other brands include: Barclays, BA, Guardian, National Theatre, Barnardo’s, Baileys, Google and ITV.
Other Projects
London Unplugged, Portmanteau Feature Film, Development/Associate Producer, 2016-2019
Development and producing role on a sprawling micro-budget portmanteau film about London that hit the big screen in January 2019.
Education History at University College London (2:1). Various and ongoing courses at the Prince’s Drawing School. D&AD short courses in Art Direction and Copywriting. NFTS Script Development & Pitching Drama (short course).
Interests I’m a cinephile, theatre frequenter and art hound. Currently writing a screenplay that began life at the NFTS under Peter Ansorge as well as embracing the camera lens with the LCN photography development programme.
Awards and Achievements 2021 DCA award “Gurls out Loud” 2019 Nominated for Freelancer of the year (YunoJuno) 2016 Shortlisted for RA Summer Show (Photography) 2016 BJP Portrait of Britain- Art Director, Photographer: Dylan Collard 2015 Group show, Photography, Chelsea Arts Club 2014 Ad of the Day, GHD “Aura” (The Drum)
2013 Shortlisted, RA Summer Show (Drawing & Photography)
2013 Shortlisted, The John Webster Award for Best New Creative Team 2012 Pick of the day and Pick of the Week for Missing People (Campaign) 2012 Editor’s Pick, Missing People Campaign (Creativity Online)
2012 Kinsale Silver, Missing People “Phone Call” spot
2012 Shortlisted for the RA Summer Show (Photography)
Press Campaign Magazine + Ad of the Day, Pick of the Week, Fast Company, The Drum, AdAge, Creativity Online, Drum + Ad of the Day, Shots, Little Black Book, David Reviews, The Evening Standard, The Guardian, The Times