Barratt needed to feel less like a developer and more like part of the neighbourhood, so we created a campaign that put the locals centre stage. Working with photographers Tomter and Dylan Collard, we created three launch campaigns featuring more than 40 portraits across editorial-style brochures, press, hoardings and digital. The work helped build Barratt's community credentials in the midst of a housing crisis.
Art Director/Creative Lead: Emma Castagno
Copywriter/Creative Lead: Tom Juneau
A shift from product to people. We moved the conversation away from technology and towards the many different ways Chromebook could fit into everyday life, creating a more accessible and inclusive platform for the brand.
