To communicate the intense strength and delicate beauty of the taif rose, the key fragrance in La Gemme, we came up with an evocative myth of triumph over adversity through the life force of a single rose in the blazing heat of the desert.
Instead, we created a virtual members' club, Club Providjina.
Through a series of provocations, we encouraged Moscow's next generation of movers and shakers to keep walking—and sign up in droves.
The campaign lived in glossy magazines and online. Damien De Blinkk shot these golden portraits.
Creative: Emma Castagno
Photography: Damien De Blinkk
A simple visual idea launching Baileys’ new Biscotti flavour in France: pour biscuit.
Art Director: Emma Castagno
CD: Michael Jacovides
Head of Art: Mark Reddy
Photography: Isabelle Bonjean.
To launch a new curling range for GHD, we brought back the irreverence of the “New Religion” positioning that had originally made the brand famous a decade earlier.
Putting a head of curls through rigorous all-night party testing, where all sorts threaten to disrupt the sacred bounce, we irreverently prove GHD curls last as long as you do.
The campaign worked across cinema, online, trade, in-store, and press.
Director and Photographer: Damien and Leila De Blinkk
To drive Tesco F&F quality scores, we went all out on glossy studio set ups and fancy models to create the “Vogue Effect.” The expressions were hoity toity and the clothes were tonal Insta cat nip. Oh, and the mighty Paul Wetherell shot the print. The campaign worked across TV, ident, poster, print, digital poster, in-store, banners and social.
ACD: Emma Castagno
Creative Director: Hannah Vere
Director: Jones
Photographer: Paul Wetherell
Barratt needed to feel less like a developer and more like part of the neighbourhood, so we created a campaign that put the locals centre stage. Working with photographers Tomter and Dylan Collard, we created three launch campaigns featuring more than 40 portraits across editorial-style brochures, press, hoardings and digital. The work helped build Barratt's community credentials in the midst of a housing crisis.
Art Director/Creative Lead: Emma Castagno
Copywriter/Creative Lead: Tom Juneau
Barclays needed to show it was more a personable bank so we invited customers to personalise their debit cards with the people, pets and moments they loved most. We street cast couples, families and even dogs to create a portrait of Britain that worked across TV, digital escalator panels, online and press.
Director: Bob Harlow
A shift from product to people. We moved the conversation away from technology and towards the many different ways Chromebook could fit into everyday life, creating a more accessible and inclusive platform for the brand.
